
James Adams
CEO
James Adams is the Founder and CEO of In Touch Sports (ITS), bringing over 23 years of experience in sports management, specialising in player, coaching, and commercial contracts. A qualified accountant with a background at Deloitte, Merrill Lynch, JP Morgan, and Deutsche Bank, James transitioned into sports in 2001, building ITS into a globally recognised rugby agency. His leadership, commercial expertise, and global network have positioned ITS at the forefront of rugby player and coach representation. James continues to lead a high-performance team operating across international markets, delivering world-class service to elite athletes.






