Built Through Rugby. Driven By Excellence.
In Touch Sports (ITS) was founded in 2001 by Chairman & CEO James Adams, whose business and accounting expertise laid the foundation for what has become one of the most respected rugby agencies in the world. What started as a vision to professionally represent South African rugby players has evolved into a global agency, managing elite athletes and coaches across the biggest rugby markets — including the UK Premiership, France’s Top 14, and Japan. From day one, ITS has been built on strong relationships, trust, and delivering real results.That foundation remains at the core of everything we do today.
Agents
15+
Players Abroad
150+
Countries
16+
Continents
5






We build the bridge between talent and opportunity.
WHAT IS IN TOUCH SPORTS?
In Touch Sports is a full-service rugby management agency, representing professional players, coaches, and athletes at every level of the game. We are not just agents — we are career partners. Our team works closely with each client to guide their journey, maximise their earning potential, and create long-term success both on and off the field. Whether it’s securing contracts, building commercial value, or planning for life after rugby, ITS provides the structure and support needed to perform at the highest level. With a strong South African identity and a global reach, we are proud to represent athletes competing across the world — while staying true to our roots. A South African agency for South African players. Competing globally.
WHAT MAKES USE THE BEST GLOBALLY?
At ITS, we combine deep rugby knowledge with strong business strategy. Over 90 players represented worldwide Strong presence across Europe and Japan Proven success in placing players in top-tier competitions Representation of elite coaches at the highest level Trusted relationships with leading global brands Our clients don’t just play the game — they shape it. From international stars to emerging talent, we focus on building careers that last, not just contracts that pay.
THE IN TOUCH SPORTS APPROACH :
We believe in doing things properly. Every player and coach we represent receives personalised attention, honest guidance, and a long-term strategy tailored to their goals. We focus on building strong relationships based on trust, transparency, and performance. Our role goes beyond the field — helping our clients grow as professionals, individuals, and brands.
THE IN TOUCH SPORTS MISSION :
Our mission is simple: To empower rugby players and coaches to achieve sustainable success at the highest level — on the field, in business, and beyond.
OUR VISION GLOBALLY :
Excellence in sports management with every single client and partner we work with globally.
IN TOUCH SPORTS HEADQUARTERS
2nd Floor, Office 4, Loftus Versfeld Rugby Stadium South Pavilion, Lynnwood Rd, Sunnyside, Pretoria, 0002




